Join the Your Cancer Game Plan Challenge

With an estimated 1.6 million Americans diagnosed in 2017 alone, cancer not only impacts those diagnosed but their friends and family as well. In recognition of World Cancer Day on Sunday, Feb. 4, Merck (NYSE: MRK), known as MSD outside the United States and Canada, along with Pro Football Hall of Famer Jim Kelly is asking all Americans to join the Your Cancer Game Plan Challenge, a social awareness effort to help raise funds to support cancer patient organizations. The 30-day effort kicked off today as part of Your Cancer Game Plan, a comprehensive resource from Merck and the cancer advocacy community, to help cancer survivors and their loved ones manage the emotional, health and communication challenges of a cancer journey.

Pro Football Hall of Famer and Cancer Survivor Jim Kelly Joins Merck to Challenge America to Raise Funds for the Cancer Community

“I know from personal experience that you can’t face a cancer diagnosis alone and that you need access to information and resources that can help you make a game plan to fight back,” said Kelly. “For the next thirty days, when you share the Your Cancer Game Plan website with your friends and family on social media, you are not only providing a really helpful resource, but you also have the opportunity to help raise money for patient organizations who help people deal with cancer each and every day.”

To participate in the Challenge, Americans can visit and share the resource – complete with videos, recipes and communications tips – with their friends and family through their social networks. Participants can choose their favorite cancer advocacy organization to support, and for every social share of the resource, Merck will donate $5 to the selected organization (up to a maximum of $200,000 total across all participating groups). The Challenge will allow the cancer community to continue education and support to help improve the lives of people with cancer and their loved ones.

30-Day Your Cancer Game Plan Challenge Helps Those Impacted by Cancer and the Patient Organizations That Support Them

Are YOU Up for the Challenge?  In February, we’re excited to partner with Merck on theYour Cancer Game PlanChallenge to provide new resources to the cancer community and raise funds for AIM at Melanoma. And we need your help.  Visit, choose AIM at Melanoma and share the website with your friends and family through your social networks. Merck will donate $5 for every social share we receive.

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