Join The Ready. Raise. Rise. Pic Your Power Challenge!

AIM at Melanoma is participating in Ready.Raise. Rise., a campaign sponsored by Bristol-Myers Squibb to raise awareness of Immuno-Oncology (I-O) research, including the emerging area of biomarkers. This year,Ready. Raise. Rise. is introducing the Pic Your Power challenge—and we hope that you’ll take part!

We know that facing cancer takes enormous personal strength—and that each person’s inspiration is unique to them. That’s why we’re asking you to show how you harness your unique inner power to rise up against the disease.

To participate in the Pic Your Power challenge, go to Facebook and share a photo holding a sign that says #ReadyRaiseRise. Remember to review the submissions guidelines to ensure your photo will be accepted. With a total of one hundred photo submissions, Bristol-Myers Squibb will donate $250,000 to be split evenly across participating cancer advocacy groups—including us!

We’re proud to be a part of a campaign that is giving people affected by cancer a new way to feel empowered and to inspire one another. We look forward to seeing your Pic Your Power photos!




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