Taking Steps To End Melanoma
Besides our typical activities during Melanoma month—reminding people to get an annual skin check, to check their own skin monthly, and so on—AIM launched a year-long campaign that we hope will resonate with those who care about melanoma.
Step Out Against Melanoma is a Three-Part Campaign
The first part—CREATE AWARENESS—is acknowledgment of the simple need to spread the word that over 100,000 people will be diagnosed this year with invasive melanoma, and that sun exposure is the main risk factor for melanoma. AIM will do all we can to publicize these facts, but we need your help: Share our content across your social media accounts. Use our Facebook profile frames; enter our Twitter and Instagram photo contests; watch our Facebook Live and Zoom events!
The second part—TAKE ACTION—is a pledge. We’ve used an online petition platform to create a challenge to the melanoma community to gather 100,350 signatures in the next year, which represent the 100,350 cases of invasive melanoma that will be diagnosed in 2020. You can help in two specific ways: One, sign the pledge, and two, ask others to take the pledge. As of today, over 1,000 people have signed the pledge!
Part three is called EDUCATE OTHERS.
Here’s the bottom line: We are losing the education war. Each year, the number of people diagnosed with melanoma increases. In fact, between 2009 and 2019 the estimates for the number of new invasive melanoma cases diagnosed in the U.S. increased by over 40%. To help educate the public, in order to reduce the number of melanoma cases, AIM will be making a variety of educational tools and resources available to our followers. We need your help to educate others by posting these items in your gym, your workplace, your schools; distributing at events; and emailing to people you know. Working together, we can educate others.
We will be promoting this campaign all year long. Please join us!